Industry: Media and Communications
Location: Singapore
Job Description:
– Perform all tasks in web and social media management using the latest techniques and tools across activities, e.g., creating & publishing web content, running campaigns, putting out regular updates across all active social media channels – twitter, LinkedIn and Facebook – including and not limited to, responding to queries and posts – in active concert with the management’s directives on the subject; managing own and 3rd party resources, teams and specialist vendors (if any) to achieve daily, weekly and periodically set targets and objectives.
– Implement digital marketing campaigns over short and long term
– Create, curate, manage & place content (& content objects) that showcases the company’s product portfolio and value proposition
– Generate inbound traffic optimizing on search engine results in specific categories
– Analyse, review and present on effectiveness of campaigns (ROI) to maximize results
– Report on trends, competitive intel, market developments
– Monitor benchmarks (best practices) for measuring the impact
– Handover leads cultivated to pre-sales team
SKILLS:
– Web master – WordPress CMS SEO and SEM techniques optimizing content, headings, meta-tags etc. Use and benchmarking w/ of Google Analytics Social Media Management – LinkedIn, FB and Twitter
– Good to have Photoshop and other design, web development and wireframing tools
Job Code: DHAT