Industry: Marketing & PR
Location: Singapore
Roles & Responsibilities
Key Responsibilities
Social Media Management: The Marketing Executive will manage the company’s main social media accounts (for The Coffee Roaster and Infinity Coffee Studios) on a day-to-day basis. The main relevant platforms include Facebook, Instagram, Tiktok, YouTube and LinkedIn.
Email Marketing: The Marketing Executive will implement email marketing to a wide range of audience, a key channel to raise awareness of TCR/ICS and to promote any relevant events and campaigns.
Content Marketing: The Marketing Executive will be constantly learning more about coffee, and subsequently present this information through short-form and long-form videos, social media posts, as well as the written word in the form of articles on the website blog.
Additionally, the Marketing Executive will develop new social media campaigns whenever relevant.
Exposure to Coffee Education: As a Marketing Executive of a coffee company, he/she will also be exposed to and involved in adjacent areas such as planning and conduct of coffee workshops.
Skills Required
Proficient in Microsoft Office tools (Powerpoint, Word, Excel)
Basic photo taking and editing skills
Basic copywriting skills
Familiarity with different social media platforms (Facebook, Instagram, Tiktok YouTube, LinkedIn)
Proficiency in videography and video editing
Proficiency in Adobe Photoshop
Past experience in any of the 3 main responsibilities (social media management, email marketing, content marketing) is a plus.
We are looking for candidates with a strong interest in coffee and producing coffee-related content. You have a creative voice and want a platform to showcase your creativity.
We are also looking for highly motivated individuals that can work well independently when necessary, while being a good team player.
Above all, what matters most to the company is that you possess a great positive attitude and a strong willingness to learn!