Industry: Management
Location: Singapore
Job Description:
Responsibilities:
Overall planning, organizing, management and coordination of branding. above-the-line, below-the-line, and digital projects:
• Take ownership of brand and product development
• Formulate and manage marketing strategies. plans and budgets
• Develop and execute advertising and promotional programmes
• Responsible for 360′ Marketing Channel Management ( Website. Plasma IV, EDM, Print, Social Media. Digital. POS, etc)
• Coordinate with agencies and vendors to ensure timely execution of marketing programmes
• Lead in demand generation campaigns to increase database of partnership networks and reach out to target groups. • Expand business opportunities and increase brand awareness.
Requirements:
• University Degree in Business Administration/Management or Marketing preferred
• Minimum 5 years of marketing experience in brand and product management, demand generation campaigns and digital advertising
• Proficiency in design software (Adobe Photoshop/Illustrator, etc) is required
• Sound understanding of the affluent lifestyle industry