Industry: Web Development
Location: Singapore
Roles & Responsibilities
Our client is seeking an experienced site merchandizer to join the team in Singapore. This role will involve executing marketing activity to communicate directly to their customers in the APAC region on the various payment products and services that they offer. She/He will work with Product /Program /Marketing teams to improve the customer journey, remove friction and add value for their customers through strategic digital marketing activities.
An ideal candidate would be one who has strong bias for action, is able to work backwards from go-live dates, interpret data and analyze performance post execution. Good communication and interpersonal skills will be vital for this individual to effectively negotiate and get work done from partner teams. They would be expected to liaise with different stakeholders, seek timely help / escalate to senior management on potential blockers and exercise judgment where clear guidelines may not be available.
Key job responsibilities
This role will be responsible for planning and executing on-site and off-site merchandising designed to increase awareness & engagement for payment products and services we offer. A successful candidate works with business /customer /merchandizing tools, is comfortable accessing and working with data, and partners with the business to identify strategic opportunities and deliver results. The key responsibilities and expectations from the role are:
Execution of on-site & off-site marketing campaigns. This includes email programs, new product launches, cross-category placements, developing and executing the company’s site-wide events, and search results
Work with design teams and various marketing channel partners to develop marketing creatives, build placements using merchandizing tools, ensure timely execution of campaigns
Engage with cross-functional teams for implementation of project /program requirements and troubleshooting
BASIC QUALIFICATIONS
Bachelor’s degree
Experience designing and executing online customer experiences
Strong communication skills; experience in coordinating with teams and communicating to senior management
PREFERRED QUALIFICATIONS
2-3 years of prior experience
Ability to work in ambiguous situations and with multiple stakeholders
Proficiency in basic HTML and Excel, plus the ability to learn our in-house tools quickly.
Ability to analyze data & performance metrics and use the same to fine-tune ongoing marketing campaigns.